LAPIN CONSULTING GROUP RECEIVES HERMES CREATIVE AWARDS

FOR SOUTHERN CALIFORNIA REAL ESTATE CLIENT

            COSTA MESA, Calif. – Lapin Consulting Group (LCG) received a platinum Hermes Creative Award for business to business branding for one of the firm’s Southern California real estate clients.  The platinum award is the highest recognition given, and places LCG at the top 15 percent of agencies and Fortune 500 companies who participated in the competition. 

LCG received its the platinum award in recognition of the corporate branding work LCG has completed on behalf of San Diego-based American Assets, Inc.(AAI).  AAI is one of the largest real estate groups in the San Diego region with a  portfolio that encompasses approximately 3.3 million square feet of retail, 3 million square feet of office and industrial and over 1,000 residential apartment units throughout California, Texas, Illinois and Hawaii. 

            Hermes Creative Awards is an international competition that recognizes outstanding concept, writing and design of traditional and emerging media. The awards are administered and judged by the Association of Marketing and Communication Professionals and judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

            Costa Mesa-based Lapin Consulting Group is a full-service marketing communications firm specializing in brand strategies and integrated marketing campaigns for the real estate industry.  LCG combines the disciplines of branding, creative direction, public relations, research and online marketing to enhance value for a varied client list from top industry developers, investors and their projects to master planned communities and cities. Additional information about the company is available at http://www.lapincg.com

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