Lapin Consulting Group

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American Assets, Inc.

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Brand Research
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Corporate Identity
Brochure
Public Relations
Trade Advertising
Leasing Collateral
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When it came to establishing a brand and building broader industry awareness for this San Diego-based real estate firm, American Assets, Inc. tapped LCG. Following initial brand research that defined the core values and business objectives of the company, LCG launched a comprehensive brand program. The company's irreplaceable locations and incredible opportunities were placed at the forefront of the creative direction for this aggressive, highly talented firm specializing in retail, office and residential real estate.