Brand Audit
Logo Definition
Corporate Brochure
Brochure System
With the goal of creating its own identity in the commercial and retail arena while still linking to the heritage of parent company Lennar, LNR Property Corporation selected LCG to both define its brand and promote the company's already successful track record. After completing an executive team brand audit, LCG developed a creative approach for key brand materials that elevated the quality of company collateral to align with LNR's national-level accomplishments and goals.
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